New Diana-style Youngstown Kitchens

Can you imagine the horrified reaction of an HGTV designer at the sight of this ad? NO pricey granite counters or sleek high-end wood cabinets in sight here --just acres of (nohhhhh!) shiny white enamel and shiny laminate.

The first kitchen I remember had cabinets very similar to these, and a bright red shiny counter rimmed with metal edges, though, so this ad made me feel nostalgic. Maybe this combination will even be back in style one day!*

This ad is a good example of the copywriting style that I've noticed is so prevalent in early fifties' women's magazines. It is intimate - loaded with "you's" and "yours" - chatty, and almost breathlessly enthusiastic. Italics get a real workout in these ads.

It's tough to picture a stereotypical cynical, booze-guzzling, cigarette smoke-shrouded ad man coming up with such peppy verbiage. Because despite the use of such an arresting adjective as revolutionary in this ad - it's a homey, domestic image under cultivation here.

*About 600 million years after the next nuclear holocaust wipes the granite countertop, luxury kitchen cabinet, and stainless steel appliance industries off the face of the earth first.