Thursday, December 10, 2009

No matter how hard I try...

I cannot come up with a coherent post to accompany these jarring images.

Despite the differences in their stations in life that are meant to be obvious to the early fifties white middle-class housewifely consumer, the proud, trim Mrs. A, in her stylish shirtwaist (which I'll just bet she made herself! She makes her own clothes, too, don't you know) and elegant 'do, is partnering with the humbly beaming do-ragged Aunt Jemima (no competition, style-wise, to Mrs. America - AJem's dress is made from a leftover tablecloth), to serve Mrs. A's pancake-consuming machine of a husband, "salesman" Bob Schenk.

(I guess the fact that Mr. Schenk had an occupation other than entering his wife in beauty contests needed to be pointed out.)

Mrs. A is practically dislocating her shoulder in her haste to slap that next golden stack on the table. AJem, needless to say, stands at the rear.

Even for the fifties, this is one ad that is just trying too, too hard.

1 comment:

  1. The syrup pattern on the pancake stacks bears a disturbing resemblance to a crime scene photo.

    The beauty queen is subconsciously expressing her true feelings about her seedy used car salesman hubby, under AJem's subversive gaze.

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